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Building a Book Landing Page in Framer: My Planning and Design Process

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A Step-by-step record of the thought process behind building a landing page for the first Structured Literacy Lab digital book, which we plan to release through Apple Books and Google Books.

Read more on the Launch of Structured Literacy Lab.

What I am building

  • This is a product page for the first Structured Literacy Lab book.
  • The book will initially be free. We might keep it always free to get the customers to use and try it out.
  • The page must explain the value of both the story and the accompanying activities.
  • It's purpose is to turn interested visitors to download the book from Google Play and Apple Books.

The job of the landing page

The page needs to accomplish the following:

  • Help parents recognise the spelling difficulty
  • Explain the idea of learning through stories
  • Show what the book contains
  • Explain how the activities reinforce learning
  • Build credibility
  • Encourage the visitor to get the book and resources

The page should give the right visitor enough clarity and confidence to take the next step.

Who the page is for

The main buyer or decision-maker are:

  • Parents of children who have difficulty in spelling
  • Teachers and structured literacy practitioners
  • Tutors, therapists and learning-support professionals
  • Dyslexia advocates and organisations

The page needs to address:

  • Who is the page primarily for? parents, educators or both?
  • The problem that brought them to the page?
  • What would make them trust the resource?
  • What concerns might prevent them from downloading or buying?

The three-part message

The problem: Spelling rules and word lists can be difficult to remember.

The solution: The book places spelling patterns inside a memorable story.

The next step: Get the book and accompanying printable activities.

This becomes the central message running through the page.

Initial thoughts on the landing page structure

  1. Hero section
  2. The spelling difficulty being addressed
  3. How story-based learning may help
  4. What the book contains
  5. How the accompanying activities work
  6. Examples or previews from the book
  7. Who the book is for
  8. About the creator
  9. Frequently asked questions
  10. Final call to action