SIMEFF develops independent publications, educational products and digital brands. Our ventures begin with a useful idea. We then work through the practical process of developing the product, building the platform, establishing the publishing systems and finding ways to reach the people it was created for. Our current ventures are Dystinct and Structured Literacy Lab.
Dystinct
Changing the narrative around learning differences.
Dystinct is an international publication sharing the experiences of people with dyslexia and other learning differences. Founded by Zahra Nawaz in 2020, Dystinct brings together personal stories, expert perspectives and evidence-informed articles from educators, specialists, parents, advocates, children and adults. The publication was created to move the conversation beyond difficulties and labels. It provides a platform for people to share their experiences, learn from one another, and recognise the strengths that can accompany different ways of thinking and learning. Dystinct has grown from an independent digital magazine into a wider publishing platform. Its content is available through the Dystinct website, mobile apps and digital magazine platforms. Visit Dystinct.org
Structured Literacy Lab
Structured literacy through engaging and memorable stories.
Structured Literacy Lab develops story-based books and supporting resources that help children strengthen their reading and spelling skills. Created by Zahra Nawaz, the project grew from her literacy work, her experience with Dystinct, and her understanding of the challenges children with learning difficulties face. Its books combine structured literacy principles with engaging characters, meaningful stories and carefully selected spelling patterns. The aim is to make literacy practice effective without making it feel repetitive, overly simplified or babyish. Structured Literacy Lab is being developed as a collection of connected books and printable resources for parents, teachers, tutors, and literacy professionals. Through SIMEFF, we are developing the products, building the publishing and distribution systems, creating the website and email journey, and preparing the project for wider promotion and growth. Visit StructuredLiteracyLab.com
Building Behind the Scenes
SIMEFF is the company behind these ventures. In addition to developing and publishing them, we use SIMEFF.com to document the work that happens behind the finished products. We share how we approach:
- Product development
- Book and magazine production
- Websites and landing pages
- Digital publishing and distribution
- Email systems and automation
- YouTube and digital marketing
- Business processes and project management
- Launches, experiments and lessons learned
We do not present our approach as a perfect formula. We share the decisions we make, what happens after we make them and what we would do differently next time. Each venture has its own purpose, audience and identity. What connects them is the SIMEFF approach: start with a useful idea, build it through practical systems and continue improving it through experience.
We build. We publish. We share what we learn.